Module 3 & 7: Developing an impact strategy and creating communication out put of the IEA ( Draft)

This module will focus on methods to position and deliver a national IEA findings and recommendation and creating communication of it. This can have real impact on environmental policy and practice at a series of levels, ranging from local to national. Why bother with developing an impact strategy and creating communication of the IEA outputs? Each day the general people and decision-makers get numerous text information. This involves times to read out of 24 hours of his day. Simply providing yet another report to your senior bureaucrats and political leaders won’t be enough to ensure that they read your findings, let alone act upon them. Before you start producing your main report and other products, you need to make a series of important decisions. By identifying your target audience(s), you will be better able to shape your message and select the right content, and later, the right presentation format. By carefully considering our budget, you will be better and more able to make realistic decisions about the kind of product you feel will be most beneficial. You will have to decide what kinds of information products best suit your message.