Consuming Differently, Consuming Sustainability: Behavioural Insights for Policymaking

The objective of this publication is to shed light on opportunities to strengthen the effectiveness of policies for sustainable consumption in both developed and developing countries. The publication provides evidence-based insights from behavioural science, detailing five key behavioural barriers to sustainable consumption. It also includes concrete examples of how behavioural science has been successfully coupled with policy to cost-effectively achieve sustainable consumption.