Waste Segregation at Source: Solving Plastic Pollution in Penang - Malaysia Case Study

This case study examines a pilot initiative in Penang addressing plastic pollution through waste segregation at source within a broader regional effort to improve plastic value chain management. It outlines the local context of rising waste generation, limited landfill capacity, and policy frameworks supporting circular economy approaches. The study applies community-based methods, including baseline waste surveys, integrated solid waste management, and behavioural interventions through education, stakeholder engagement, and regulatory measures. Key findings indicate gradual improvements in waste segregation, increased recycling, and community capacity building, supported by tools such as recycling facilities and training. The document also presents observed outcomes, identified gaps, and strategies for scaling and sustaining community-driven waste management practices