Eco-Entrepreneurship Guide

This guide presents a structured overview of eco-entrepreneurship, outlining its role in advancing sustainable economic systems and differentiating types of environmentally oriented entrepreneurs based on motivations and practices. It aims to inform and train entrepreneurs and businesses to integrate sustainable consumption and production principles into operations, policy contexts, and decision-making. The document details key concepts such as resource efficiency, life-cycle thinking, and eco-efficiency, alongside practical approaches including sustainable design, production, marketing, and waste management. It further defines competencies required for green business development and provides a framework for applying sustainability within business models through a structured planning tool and capacity-building approach.