Enhancing the role of Major Groups and Stakeholders in the implementation of UNEP’s Programme of Work 2010-11

Major Groups and Stakeholders are well-placed to communicate UNEP’s valuable work to wider audiences – too often UNEP produces high-quality and useful work which lacks a concomitant communications strategy to ensure wider impact. Communications strategies should be drawn up and relevant partners identified at the Programmatic Concept stage. Emphasis should be placed on tailoring messages to relevant Major Groups and Stakeholders; establishing partnerships with educational institutions to access Children and Youth; and exploring the role of UNEP National Committees in disseminating information.