Sustainable CBT DIY Toolkit Module 3: Communication and Marketing

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dc.contributor.authorCommunity Based Tourism Kenya
dc.contributor.organizationAfrica Office
dc.coverage.spatialKenya
dc.date.accessioned2020-08-03T11:39:28Z
dc.date.available2020-08-03T11:39:28Z
dc.date.issued2017
dc.descriptionThis document presents Module 3 of a Sustainable CBT DIY Toolkit on communication and marketing for community-based tourism enterprises in Kenya under the SUS-TOUR project. It explains the role of a community facilitator and provides step-by-step actions to diagnose marketing readiness, generate customer-oriented marketing ideas, develop a marketing plan, improve word-of-mouth marketing, develop key promotional messages and online channels, and enhance communication with customers. The module offers checklists, working sheets, examples, and references to guide community members in co-creating and implementing responsible marketing and communication activities without external trainers. It is part of the wider Community Based Tourism Support package.en
dc.formatText
dc.identifier.urihttps://wedocs.unep.org/handle/20.500.11822/33345
dc.languageEnglish
dc.page.number39 p.
dc.rights.accessLevelPublic
dc.subjectcommunication
dc.subjectmarketing
dc.subjectmanual
dc.subjectAdaptation
dc.subjectAgriculture
dc.subjectBiodiversity
dc.subjectCapacity building
dc.subjectEvaluation
dc.subjectIndustry
dc.subjectLand
dc.subjectNatural Resources
dc.subjectPollution
dc.subjectSustainable Development
dc.subjectTourism
dc.subjectWildlife Conservation
dc.subject.sdgSDG 1 - No Poverty
dc.subject.themeenvironmental educacional
dc.subject.themesocial aspects
dc.subject.themetraining
dc.subject.themeadministration
dc.subject.themeenvironmental governance
dc.subject.themeeconomics
dc.subject.themefinance
dc.titleSustainable CBT DIY Toolkit Module 3: Communication and Marketingen
dc.typeCommunication or other resource

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