The Sustainable Fashion Communication Playbook - Executive Summary

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dc.contributor.authorUnited Nations Environment Programme
dc.contributor.authorUnited Nations Framework Convention on Climate Change
dc.contributor.organizationIndustry and Economy Division
dc.contributor.otherArthur, Rachel
dc.contributor.otherZack, Katy
dc.date.accessioned2023-09-08T05:57:07Z
dc.date.available2023-09-08T05:57:07Z
dc.date.issued2023
dc.descriptionThe Playbook is written for those communicating directly with individual consumer audiences about the fashion sector. This incorporates a wide range of roles and practitioners, from those in marketing, branding, advertising, public relations, creative direction, visual media, event production, content or social media at brands and retailers, to those involved in the wider communication ecosystem. This includes agencies, fashion and news media, imagemakers, digital platforms, entertainment properties, influencers, advocacy groups and educators. It is written for a global audience – as much for multinational organisations as small and medium enterprises – recognising that speed of adoption and support required will vary.en
dc.description.urihttps://www.unep.org/resources/publication/sustainable-fashion-communication-playbook
dc.formatpdf
dc.identifier.isbn978-92-807-4048-6
dc.identifier.otherDTI/2546/PA
dc.identifier.urihttps://wedocs.unep.org/handle/20.500.11822/43287
dc.languageEnglish
dc.languageArabic
dc.languageChinese
dc.languageFrench
dc.languagePortuguese
dc.languageRussian
dc.page.number4 p.
dc.relation.haspart<a href="https://wedocs.unep.org/handle/20.500.11822/42819">The Sustainable Fashion Communication Playbook</a>
dc.rights.accessLevelPublic
dc.subjectsustainable consumption
dc.subjectcommunication
dc.subjectenvironmental sustainability
dc.subjectlifestyle
dc.subjecttextile industry
dc.subjectmarketing
dc.subjectconsumer education
dc.subjectconsumer information
dc.subjectcircular economy
dc.subjecttextile
dc.subject.sdgSDG 9 - Industry, Innovation and Infrastructure
dc.subject.sdgSDG 12 - Responsible Consumption and Production
dc.subject.themeeconomics
dc.subject.themefinance
dc.titleThe Sustainable Fashion Communication Playbook - Executive Summaryen
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dc.typePolicy brief

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