Tool Kit 7: Marketing

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dc.contributor.authorSWITCH Africa Green
dc.coverage.spatialKenya
dc.date.accessioned2020-07-22T07:46:56Z
dc.date.available2020-07-22T07:46:56Z
dc.date.issued2017
dc.descriptionThis tool kit outlines key marketing practices to support effective business performance. It presents the marketing mix framework, including product, price, place, promotion, people, process, and physical evidence. The document emphasises aligning products with customer needs, ensuring staff competence, and applying efficient processes to enhance customer satisfaction and decision-making.en
dc.formatText
dc.identifier.urihttps://wedocs.unep.org/handle/20.500.11822/33225
dc.languageEnglish
dc.page.number3 pages
dc.rights.accessLevelPublic
dc.subjectmarketing
dc.subjectemployee
dc.subjectHuman Rights
dc.subjectIndustry
dc.subjectPoverty
dc.subjectSustainable Development
dc.subject.sdgSDG 1 - No Poverty
dc.subject.sdgSDG 8 - Decent Work and Economic Growth
dc.subject.themeeconomics
dc.subject.themefinance
dc.titleTool Kit 7: Marketingen
dc.typeCommunication or other resource

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