The Sustainable Fashion Communication Playbook - Shifting the narrative: A Guide to Aligning Fashion Communication to the 1.5-Degree Climate Target and Wider Sustainability Goals

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dc.contributor.authorUnited Nations Environment Programme
dc.contributor.authorUnited Nations Framework Convention on Climate Change
dc.contributor.organizationIndustry and Economy Division
dc.contributor.otherArthur, Rachel
dc.date.accessioned2023-06-21T06:34:45Z
dc.date.available2023-06-21T06:34:45Z
dc.date.issued2023-06
dc.descriptionThis report provides structured guidance on how consumer-facing communication in the global fashion sector can be aligned with sustainability objectives across environmental, social, and ethical dimensions. It sets out the context of unsustainable consumption and production patterns and positions communication as a critical lever for cultural and behavioral change, while acknowledging its limits in addressing systemic challenges alone. The document defines its scope, audience, and limitations, and presents a framework built around evidence-based, transparent, and accessible messaging. It outlines principles and practical actions for communicators to counter misleading claims, reduce messages that encourage overconsumption, reshape notions of value and aspiration, and support wider societal and policy change.en
dc.formatpdf
dc.identifier.doihttps://doi.org/10.59117/20.500.11822/42819
dc.identifier.isbn978-92-807-4048-6
dc.identifier.otherDTI/2546/PA
dc.identifier.urihttps://wedocs.unep.org/handle/20.500.11822/42819
dc.languageEnglish
dc.page.number102 p.
dc.rights.accessLevelPublic
dc.subject.sdgSDG 5 - Gender Equality
dc.subject.sdgSDG 9 - Industry, Innovation and Infrastructure
dc.subject.sdgSDG 11 - Sustainable Cities and Communities
dc.subject.themeclimate
dc.subject.themeeconomics
dc.subject.themefinance
dc.subject.themesocial aspects and population
dc.subject.themecommunication
dc.subject.themeenvironmental policy
dc.subject.themeenvironmental sustainability
dc.subject.themelifestyle
dc.subject.themeconsumption behaviour
dc.subject.themecircular economy
dc.subject.themeindustry
dc.subject.themetextile industry
dc.subject.thememarketing
dc.subject.themeconsumer information
dc.subject.themematerials
dc.subject.themetextile
dc.titleThe Sustainable Fashion Communication Playbook - Shifting the narrative: A Guide to Aligning Fashion Communication to the 1.5-Degree Climate Target and Wider Sustainability Goalsen
dc.typeNon-technical guideline

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