Creating Market Incentives for Greener Products: Roadmap for Policy Action

The Policy Manual “Creating Market Incentives for Greener Products” examines how market incentives can support the development and uptake of greener products. It considers policy approaches that influence producers, consumers, and markets, focusing on measures that can improve environmental performance across product life cycles. The document outlines key policy areas, identifies conditions affecting the effectiveness of market-based approaches, and presents a roadmap for policy action. It provides a structured basis for understanding how governments can encourage greener production and consumption.