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T1 Sustainable CBT DIY Toolkit Module 3: Communication and Marketing
A1 Community Based Tourism Kenya, 
K1 communication
K1 marketing
K1 manual
K1 Adaptation
K1 Agriculture
K1 Biodiversity
K1 Capacity building
K1 Evaluation
K1 Industry
K1 Land
K1 Natural Resources
K1 Pollution
K1 Sustainable Development
K1 Tourism
K1 Wildlife Conservation
YR 2017
FD 2017
LK https://wedocs.unep.org/handle/20.500.11822/33345
UL https://wedocs.unep.org/handle/20.500.11822/33345
NO This document presents Module 3 of a Sustainable CBT DIY Toolkit on communication and marketing for community-based tourism enterprises in Kenya under the SUS-TOUR project. It explains the role of a community facilitator and provides step-by-step actions to diagnose marketing readiness, generate customer-oriented marketing ideas, develop a marketing plan, improve word-of-mouth marketing, develop key promotional messages and online channels, and enhance communication with customers. The module offers checklists, working sheets, examples, and references to guide community members in co-creating and implementing responsible marketing and communication activities without external trainers. It is part of the wider Community Based Tourism Support package.
DS UN Environment Document Repository
RD Sep 20, 2026