RT null T1 3R (Reduce, Reuse, Recycle) Initiatives: Solving Plastic Pollution at Source - Petaling Jaya's Assessment Tax Rebate Scheme. Malaysia Case Study A1 Coordinating Body on the Seas of East Asia, A1 United Nations Environment Programme, K1 plastic waste K1 solid waste management K1 circular economy K1 case study K1 Malaysia YR 2021 FD 2021-12 LK https://wedocs.unep.org/handle/20.500.11822/40346 UL https://wedocs.unep.org/handle/20.500.11822/40346 NO This case study focuses largely on recycling and the role that the government (Petaling Jaya City Council or MBPJ) as well as the private sector (Nestlé Malaysia and its partners) play to formalize the recycling collection and increase the recycling rate in urban areas. Some of theobvious barriers identified are the need to achieve long-term behaviour change but also to change the existing recycling system.This document covers two specific initiatives addressing these problems. On the one hand, the Assessment Tax Rebate Scheme for Eco-Friendly House Owners in Petaling Jaya1 , which provides households the awareness and financial incentive to practice all 3Rs. On the other hand, the document describes the collaboration between MBPJ, Nestlé Malaysia and its partners introducing a dedicated door-to-door collection & recycling programme in gated and guarded areas structured as a voluntary Extended Producer Responsibility (EPR) scheme. DS UN Environment Document Repository RD Sep 17, 2026