RT null T1 Promoting SCP in South African Agricultural Value Chains - South Africa A1 United Nations Environment Programme, K1 sustainable consumption K1 sustainable agriculture K1 green economy K1 sustainable development YR 2017 FD 2017 LK https://wedocs.unep.org/handle/20.500.11822/32952 UL https://wedocs.unep.org/handle/20.500.11822/32952 NO The overall goal of this action is to champion a crosssectoral Sustainable Consumption and Production (SCP) model in South Africanagriculture through Fairtrade by investing in policy advocacy, public and private consumer education, and the creation of new Fairtradecertified value chains. An existing partnership with other eco/social labels, known as Power of You (POY), will be strengthened to promote sustainable lifestyles more broadly. The action emphasises the pivotal role of education and lobbying in influencing key decisionmaking actors and recognises market and consumer demand as a necessary prerequisite, or incentive, for the growth of sustainable production. The action’s primary focus is on agricultural value chains in South Africa with linkages to other sectors and the African region more generally are key elements of implementation. DS UN Environment Document Repository RD Sep 22, 2026