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T1 The Sustainable Fashion Communication Playbook - Shifting the narrative: A Guide to Aligning Fashion Communication to the 1.5-Degree Climate Target and Wider Sustainability Goals
A1 United Nations Environment Programme, 
A1 United Nations Framework Convention on Climate Change, 
A2 Arthur, Rachel
SN 978-92-807-4048-6
YR 2023
FD 2023-06
LK https://wedocs.unep.org/handle/20.500.11822/42819
UL https://wedocs.unep.org/handle/20.500.11822/42819
NO This report provides structured guidance on how consumer-facing communication in the global fashion sector can be aligned with sustainability objectives across environmental, social, and ethical dimensions. It sets out the context of unsustainable consumption and production patterns and positions communication as a critical lever for cultural and behavioral change, while acknowledging its limits in addressing systemic challenges alone. The document defines its scope, audience, and limitations, and presents a framework built around evidence-based, transparent, and accessible messaging. It outlines principles and practical actions for communicators to counter misleading claims, reduce messages that encourage overconsumption, reshape notions of value and aspiration, and support wider societal and policy change.
DS UN Environment Document Repository
RD Sep 23, 2026