Sustainable CBT DIY Toolkit Module 3: Communication and Marketing

This document presents Module 3 of a Sustainable CBT DIY Toolkit on communication and marketing for community-based tourism enterprises in Kenya under the SUS-TOUR project. It explains the role of a community facilitator and provides step-by-step actions to diagnose marketing readiness, generate customer-oriented marketing ideas, develop a marketing plan, improve word-of-mouth marketing, develop key promotional messages and online channels, and enhance communication with customers. The module offers checklists, working sheets, examples, and references to guide community members in co-creating and implementing responsible marketing and communication activities without external trainers. It is part of the wider Community Based Tourism Support package.