The Sustainable Fashion Communication Playbook - Shifting the narrative: A Guide to Aligning Fashion Communication to the 1.5-Degree Climate Target and Wider Sustainability Goals

This report provides structured guidance on how consumer-facing communication in the global fashion sector can be aligned with sustainability objectives across environmental, social, and ethical dimensions. It sets out the context of unsustainable consumption and production patterns and positions communication as a critical lever for cultural and behavioral change, while acknowledging its limits in addressing systemic challenges alone. The document defines its scope, audience, and limitations, and presents a framework built around evidence-based, transparent, and accessible messaging. It outlines principles and practical actions for communicators to counter misleading claims, reduce messages that encourage overconsumption, reshape notions of value and aspiration, and support wider societal and policy change.